Categories of Website Users: Some Integrate but Some Alienate

There are actually a variety of website users with each type of user reading and using websites in a different way. Based on the recent analysis in custom web development, it breaks up website users into 4 categories.

To Which Group You Belong

While these categories were pioneered by the brilliant marketing optimization experts, each category of user collects information and makes decisions in a different manner.  

The Competitive Website User: As a matter of fact, this set of people make fast and logical decisions as in they tend to be impatient, quickly glance through website content but at the same time take a sense of the big picture, and expect you to get to the point.

The Methodical Website User: Despite the fact that methodical types make decisions at a snail's pace, similar to the Competitive types, this group is very logical in their decision making. But that requires every detail and has to perform lots of research before making decisions. So, they carefully and repeatedly read word by word of your website pages. Maybe even twice!

The Humanistic Website User: While Humanistic types are highly emotional, they typically want to know about the experience of others they worked with or bought from your company. These readers appreciate testimonials and social proof as they wanted to know what it'd feel like to work with you. 

The Spontaneous Website User: Similar to the first category of website users, spontaneous types make quick decisions. Meanwhile, they are not like Competitive and more like the Humanistics as they make decisions largely based on emotion instead of pure logic. To gain the attention of this set, all you need a great astonishing web design and much interesting website features.

To sum up, never make the assumption that all your website visitors use websites just like you. If you’re committed to maximizing the effectiveness of your company’s website, partner with a web development company who can guide you toward better website copy that appeals to the wide variety of web user types.