Significance of Consistency in Website Design

In this post we shall discuss how consistency and familiarity will lead to your website enjoying increased visitors, more page views and more sales.

Imagine your ecommerce website with a "bricks and mortar".  Even though each store in a chain seem to have different branding or different color-schemes, furnishings or floor layouts, will it lend itself to building brand identity or loyalty? And the same can be said about a lack of consistency in your website's design.

Role of Consistency When Designing Your Website

Your website design emulates your organization's existing branding guidelines. Consistent branding creates a unified feel that not only tells your visitors that they are still browsing your website but also re-enforces your brand identity by repeatedly exposing your visitors to it. 

Image Source: Webmaster.net

Say for instance, website layout includes the positioning of your headings and text content, images, search box, navigation menus, newsletter sign-up box and other elements. Make sure, some of these elements are the same on every page of your website with little flexibility. 

Similarly, if your website's navigation already allows your visitors to quickly find the information they want then you should maintain this ease-of-use throughout your website. Be it any kind of website, either corporate one or e-commerce, website visitors have to familiarize themselves with the layout and navigation structure of your website. Consistency in your website's navigation structure means your menu varies throughout your website.  Your visitors will take longer to find what they want and will inevitably lose interest and go elsewhere. 

Other elements of your website's layout that should be consistent throughout your website include your search box and newsletter sign-up box. 

 To conclude, the business case for consistency before you approach one of the Top Web DesignCompanies is clear: Depending on your goals, it is possible to increase ad revenue or convert more visitors to leads. “Save Development Time, Save Money”