Can Visually Appealing Website Influence User Perspective?

Yes, 100 percent. We all want a website and we want that website to meet the most popular design standards out there. But how does website success can really be attributed to good design?  

This post focuses on what can be categorized as web design, visual design, or graphic design – the visual appeal of a website.

The Role of Visual Appeal in Web Design

How the visual appeal contributes to the overall success of a website? Here is the secret.

Attention Gaining:

Visual appeal can attract attention. As is obvious, we always prefer a pretty design or image above. This is the key to getting your visitors engaged with your website. For instance, the website of Angry Birds Space does a great job as using visual cues to attract attention as in the visitors’ sight is drawn to the big and shiny moon.

Impressive:

When meeting someone face to face our first impression affect our relationship with that person in the long term. Changing this first impression later is difficult because we are stubborn and don’t like to admit we were wrong. In other words, the power of the website design lies in the expressive photography used to showcase your products and services.

Rapport Building:

True. Visual appeals build relationships. If you visitors can identify with your website, isn’t it the biggest step closer to building a long-term relationship with them. A site that doesn’t appeal to fit in our identity is inclined to keep us look for other sites. Visitors must drawn-in and triggered to explore the site click after click. This is a great way to get people hooked on online and for the real-world happening.

Communicates Emotionally:

A picture is worth a thousand words. It is easy to convey feelings such as joy and delight, sadness, or even pity through pictures and other visual elements. Consider Paypal. It uses lots of images that show personal and familiar settings to create a cozy and comfortable sphere.

Only a combination of the above will assure that your visitors get the most out of your website. And that’s why hiring a professional web development company is important.