With all the noise on the website today, even as a
consumer, or a marketer, or a CEO of a company, you must know how important it
is to choose the right kind of logo for your business. After all it is an
integral part of building a strong business or organization.
It is acquitted from the top web design companies that a brand should come from the values,
beliefs and functions of the business and a logo is the visual representation
of these values and beliefs.
How Can Logo Design Be Categorised
Branding is the most important aspect of a company’s
marketing strategy and should be heavily considered. Before you approach a web design and development company for
the best logo, it is very essential to have an idea of what different kinds of
logos they will have in mind. Loosely grouped into the following three
categories:
Word Mark: In
general, this is the most preferred option by web designers, especially if your brand isn’t well established. These
are uniquely styled logos which are exclusively typographic and spell the brand
name or company out. E.g: Coca Cola and Sony
Symbol/ Icon
(Pictorial/Abstract/Letter mark): Just a symbol, whether it’s pictorial/
abstract or a letter mark, it creates an easily recognizable motif. Though the
ideas behind the logo are complex, it represents the brand in its simplest
form. Examples McDonalds, Hewlett-Packard and Calvin Klein
Combination Mark
(Traditional/ Emblem): Traditional combination mark occurs when a word mark
is coupled with a symbol. These are the ones most commonly flexible and aid
towards a more interesting brand identity. Examples Jaguar, British Gas and
National Trust
To conclude, there are a lot of different choices that need
to be made in order to help build a strong foundation for your brand identity.
And this requires a web designer who
has a good grasp on marketing.
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